Hackettstown, New Jersey, How I found my "Brand Voice" | Re-Branding with Michelle Behre Photography

Since I picked up my camera, I had a clear and distinct vision of the images and brand I needed to share with my loving clients. Once I graduated college, the brand exploded faster than I could have imagined. In the first sixth months of my career, I was slammed and to me, Michelle Behre Photography still felt like it needed something. Something different, a differentiator to separate myself from the crowd even more than what I already had created for myself. At the time, I was busy, gaining referrals, and was taking on a lot in my first six months as an entrepreneur. Right after my first anniversary, I made the decision to truly focus on the brand and brand voice. It was speaking to me and what it was saying, needed to be heard. After thinking about the process and future of the brand, I decided to dive straight into branding and build my dream brand. 

Michelle Behre Photography, Michelle Behre, Full Service Photographer, Hackettstown New Jersey Branding 1.jpg

I found my brand voice these three steps 

  1. By simply listening to my inner "artist" intuition. When it feels good, it is good.

  2. Finding great inspiration by spending time in nature daily and photographing outdoors at local greenhouses and organic farms.

  3. I created a digital mood board (pictured below) and on my office wall, I collected media such as papers, "thank you" letters from clients, printed proofs, fabrics, dried florals, and built a "wall" of inspiration. Every day I view this as a reminder to work hard and place time into my brand.

  4. Visited outdoor venues during the golden hour and continued to stay inspired.

I am continuing to photograph every day and grow the brand. I love what I have created and I cannot wait for the launch party to celebrate Michelle Behre Photography share this beautiful brand that I have created to share with you.

See our inspirational mood board below.

Photography Credits

Stay tuned to our process and keep up to date with Michelle!